Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

Descripción:

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de ref. del artículo S_456291817

Denunciar este artículo

Sinopsis:

Reseña del editor: Along with fifteen coauthors, all regional experts with in-depth knowledge of local dynamics. George Yip offers Asian Advantage, a comprehensive guide to business, economic, cultural, and political conditions in each of the region's fourteen most vibrant economies - from Japan to New Zealand. Incorporating current data and first-hand research, Asian Advantage provides a systematic and practical approach to evaluating each Asian country's potential role in a company's global strategy and a blueprint for making wise management decisions. It identifies four sets of key globalization drivers (market, cost, government, and competitive) and integrates them through a strategic framework and methodology for analyzing prospects on a country-specific basis and comparing factors factor's across the region. Featuring the experiences of six major multinationals - Matsushita, Motorola, Phillips, Procter & Gamble, Toyota, and Unilever - as well as numerous other companies active in the region, the book shows any company how to create a customized global strategy program for Asia.