The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life. Este artículo no está disponible.
Idioma: inglés
Editorial: Wiley, 2014
- Tapa dura
- Usado
Librería: The Happy Book Stack, Murfreesboro, TN, Estados Unidos de AmericaThe Happy Book Stack
Vendedor de IberLibro desde 29 de enero de 2024
Condición: Usado - Aceptable
EUR 8,31
Descripción del artículo del vendedor
Book may have some writing and or underlining inside, and is in overall good condition. Cover may have some cosmetic wear. Book has dust jacket if applicable.
N° de ref. del artículo 5ALWH0000BCY_ns
- Título
- The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
- Autor
- Oechsli, Matt
- Editorial
- Wiley
- Año de publicación
- 2014
- Estado
- good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 1118744829
- ISBN 13
- 9781118744826
- Edición
- 2ª Edición
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.
- Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
- Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
- Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry
The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
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Acerca del autor
MATT OECHSLI is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry. His thirty years of experience as a professional speaker, researcher, writing, and coach have evolved into The Oechsli Institute and its team of speakers and coaches. The firm conducts ongoing research projects on the affluent and has been able to determine how the affluent make major purchase decisions, the impact that managing affluent client relationships has with affluent marketing, and more.
www.oechsli.com
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