Applying Qualitative Research Methods to Management Science

In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries. Applying Qualitative Research Methods to Management Science serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.

Prof. Dr. Badr Bentalha teaches Supply Chain and Operations Management at National School Of Business and Management – Fez, Sidi Mohamed Ben Abdellah University – Morocco. Dr. Bentalha investigates the structural dynamics and control of complex networks, applying his findings to supply chain management, Industry 4.0, risk analysis, and digital supply chains. His pioneering research has established seminal academic and practical approaches for sustainable and intelligent supply chain optimization. Using optimization, simulation, control theory, and AI, he tackles real-world supply chain and operations challenges. His work emphasizes the intersection of supply chain management, operations research, industrial engineering, and digital technology. As a professor, he teaches undergraduate, graduate, and, doctoral courses in operations management, supply chain management, logistics, management information systems, and strategic management. Through guest lectures, webinars, and scholarly presentations, he engages students and fosters an active learning environment. He aims to equip future industry leaders with the management knowledge and technological skills to build more resilient, adaptable, and sustainable supply chain operations. Dr. Bentalha's academic background includes management and economics, operations research, and supply chain management. He studied management operations and supply chain management, graduating with honors. He earned PhD degrees and completed an aggregation in economics and management. Before entering academia, he primarily worked in industry and consulting, focusing on process optimization in manufacturing, logistics, and ERP systems. His practical experience includes numerous operations research and process optimization projects for operations design, logistics, scheduling, and supply chain management. Before joining the Fez National School of Business and Management, he was a professor of economics and management preparatory classes since 2009. Dr. Bentalha's influential research is cited in supply chain management and logistics. His publication record includes over 60 papers in prestigious academic journals such as the International Journal of Logistics Systems and Management, International Journal of Business Performance Management, International Journal of Business and Technology Studies, Journal of Environmental Issues and Climate Change, and Economical Managerial Alternatives. He is also the author of three books: Netnography: Principles, Method, and Ethics, Internal Audit of Treasury and Cash Management: Report on the Audit of Treasury and Integrating Intelligence and Sustainability in Supply Chains. Professor Bentalha specializes in supply chain and operations management, operations research, and service management. He is passionate about integrating knowledge across disciplines to solve real-world problems. He has delivered numerous invited plenary talks, keynotes, and panel discussions at conferences and global webinars. He serves as Associate Editor of the Economical Managerial Alternatives journal and is on the editorial boards and advisory committees of several other publications. He regularly presents his research and has chaired organized program committees, and served on advisory boards for over 60 international conferences in supply chain management, operations, management studies, control theory, and information science. He is a member of numerous scientific committees of international journals and conferences. Since 2009, Mr. Bentalha has helped sundry companies implement an audit system, resolve issues, and improve performance.

Lhoussaine Alla , professor in management sciences at the National School of Applied Sciences, researcher at the LAREMEF laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Prof. Lhoussaine ALLA has invested more in scientific research in various themes inherent in marketing, finance, entrepreneurship, tourism, logistics. He is also editor of the journal “Management et Alternatives Economiques - AME” ( ). Prof. Lhoussaine ALLA has accumulated as many educational and scientific experiences, which he constantly mobilizes to catalyze a large team of researchers and experts in analysis, reflexivity and application of innovative and intelligent solutions from Data Engineering and AI in various management dimensions. Prof. Lhoussaine ALLA is a co-editor of collective works published by IGI Global: InteIntegrating Intelligence and Sustainability in Supply Chains; Applying Qualitative Research Methods to Science and Management; Using Technology to Manage Territories.