Applying Qualitative Methods to Marketing Management Research

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Acerca del autor: TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training) WALTER AIGNER Co-founder and Managing Director, HiTec Marketing PAT BAZELEY Director, Research Support P/L EVERT GUMMESSON Professor of Management and Marketing, Stockholm University School of Business, Sweden THOMAS HALLER Lecturer, Department of Retailing and Marketing, Vienna University of Economics and Business Administration PETRA KUCHINKA University Assistant, Department of Marketing, Johannes Kepler University, Linz, Austria ANDREA KURZ Senior Researcher, HiTec Marketing DIETER MEINHARD Senior Researcher, HiTec Marketing ANDREAS MILD Assistant Professor, Department of Production Management, Vienna University of Economics and Business Administration DORIS OHNESORGE Specialist in Cross-Cultural Management CHAD PERRY Formerly Professor of Marketing and Management, Graduate College of Management, Southern Cross University, Australia SALLY RAO Lecturer, School of Commerce, University of Adelaide, Australia THOMAS REUTTERER Assistant Professor, Department of Retailing and Marketing, Vienna University of Economics and Business Administration BERNHART RUSO Research Assistant, Vienna University of Economics and Business Administration ASTRID SPRANZ Researcher, Qualitative Consumer Behaviour ARTHUR SWEENEY Lecturer in Marketing, Charles Sturt University, Australia CHRISTINE VALLASTER Researcher, WHU Otto Beisheim Graduate School of Management, Germany GERHARD WÜHRER Professor and Head ofDepartment of Marketing, Johannes Kepler University, Linz, Austria