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Detalles bibliogr�ficos

T�tulo: Applied Ecommerce: Analysis and Engineering for Ecommerce Systems
Editor: Wiley
Fecha de publicaci�n: 2001
Idioma: Ingl�s
ISBN 10: 0471013994
ISBN 13: 9780471013990
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Good

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Sinopsis

The first practical guide for designing, analyzing, and developing successful Web-based delivery The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step-by-step through all phases of ecommerce development, from user analysis to the installation and testing of complex transactions. In addition to giving insight into brick-and-mortar IT systems and how to merge them with Web systems, Langer teaches readers how to design interfaces to legacy systems and databases, how to ensure reliability and security, and how to extract information from users, marketers, and consumers.

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ARTHUR M. LANGER is the Chair of Faculty and Curricular Development for Columbia University?s information technology programs where he is responsible for the management of over 70 technology courses. Dr. Langer is also on the faculty of the Graduate School of Education (Teachers College) and President and CEO of A. Langer & Associates (www.alanger.com), a firm that provides consulting services to corporations on information technology, staff development, and software engineering in the United States and Europe.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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