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Detalles bibliogr�ficos

T�tulo

Analyzing Media Messages: Using Quantitative Content Analysis in Research

Editor

Routledge

Fecha de publicaci�n

2007

Idioma

Ingl�s

ISBN 10

0805820191

ISBN 13

9780805820195

Encuadernaci�n

paperback

Estado

Good

Cat�logos de vendedores

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Sinopsis

This is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions. The focus of their research has often been communication content. Scholars have examined content because it is often assumed to be the cause of particular effects, and because it reflects the antecedent context or process of its production. Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources, as is shown in examples throughout this book.

Rich with examples of recent and classic applications, this volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in content analysis. The text is written so that students can readily understand and apply this method.

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We are a family run online bookshop based in Wales at the western edge of the Brecon Beacons National park and have been selling books online since October 2004. I have always had a love of books and it eventually got to the stage where my own book collection began to take over the family home! I reluctantly decided to sell a few of my own books on Amazon and was astonished at how quickly they sold. I was hooked and decided to start buying and selling books as a small part-time business from my spare bedroom. The business rapidly expanded, taking over the spare bedroom and my garage, swiftly followed by a spare bedroom in my mother's house and her garage! I acquired a small industrial unit in February 2007 and took the plunge to go full-time in March 2007, closely followed by my wife in September 2007. In October 2007 we moved in to larger premises and also took on our first members of staff to assist with the ever increasing workload. Our aim is to ensure that the people who buy our books enjoy the same service that we would hope for when purchasing a book ourselves. To that end, we endeavour to give all our books accurate descriptions, price them accordingly and dispatch swiftly and safely. All orders are dispatched within one working day, Monday to Friday. We will endeavour to answer all queries by email within 24 hours.

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Goldstone Books
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Goldstone Books Limited
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Email: customerservices@goldstonebooks.co.uk - Phone: 01269 267070
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Managing Director: Ashley Stamford-Plows

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