Analyzing Media Messages : Using Quantitative Content Analysis in Research

Riffe, Daniel, Fico, Frederick G., Lacy, Stephen

ISBN 10: 0805852980 ISBN 13: 9780805852981

Editorial: Routledge, 2005

Idioma: Ingl�s

Condici�n: Usado - Aceptable Encuadernaci�n de tapa blanda

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Descripci�n

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

N� de ref. del art�culo 18217385-6

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Detalles bibliogr�ficos

T�tulo

Analyzing Media Messages : Using Quantitative Content Analysis in Research

Editor

Routledge

Fecha de publicaci�n

2005

Idioma

Ingl�s

ISBN 10

0805852980

ISBN 13

9780805852981

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

2 Edition.

Estado

Good

Cat�logos de vendedores

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Sinopsis

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

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