Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)

Riffe, Daniel; Lacy, Stephen; Fico, Frederick

ISBN 10: 0805852980 ISBN 13: 9780805852981

Editorial: Routledge, U.S.A., 2005

Idioma: Ingl�s

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Descripci�n

With previous owner's name and hi-liting in the first part. paperback second edition, blue spine.

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Detalles bibliogr�ficos

T�tulo

Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)

Editor

Routledge, U.S.A.

Fecha de publicaci�n

2005

Idioma

Ingl�s

ISBN 10

0805852980

ISBN 13

9780805852981

Encuadernaci�n

Trade Paperback

Edici�n

Second Edition

Estado

Near Fine

Estado de la sobrecubierta

wraps

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Sinopsis

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

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