Analytics for Customer Insights: A Non-Technical Introduction
Chakrapani PhD, Chuck
ISBN 10: 0920219527 ISBN 13: 9780920219522
Editorial: Standard Research Systems, 2018
Usado
Encuadernación de tapa blanda
Librería:
WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 14 de noviembre de 2005
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de ref. del artículo wbs3149115770
Sinopsis:
This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: * Factor Analysis * Discriminant Analysis * Boosting * Logistic Regression * Turf Analysis * Regression Analysis * Price Sensitivity Meter * Random Forest * MaxDiff * Decision Trees * Perceptual Mapping * Structural Equation (SEM) * Cluster Analysis * Conjoint Analysis * Support Vector Machines * Naive Bayes * Path Analysis * Artificial Neural Network
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Analytics for Customer Insights: A ...
Editorial: Standard Research Systems
Año de publicación: 2018
Encuadernación: Encuadernación de tapa blanda
Condición: Good