Analysis of the US PR Strategy Preparing the War against Iraq 2003

Descripción

Neuware -Essay from the year 2007 in the subject Communications - Media and Politics, Politic Communications, grade: Distinction, Macquarie University, course: ICOM 892 International Public Relations and Advertising, language: English, abstract: This paper will name the purpose and intention of the US government, followed by locating the campaign¿s main target groups. After considering the US¿s advantages, this analysis will also define obstacles the Bush administration had to overcome. The next step will be to outline the PR concept and highlight different means, the US government applied to influence national and international media. Finally, the paper will critically evaluate the measures taken and point out flaws.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch.

N° de ref. del artículo 9783640663347

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Detalles bibliográficos

Título

Analysis of the US PR Strategy Preparing the War against Iraq 2003

Editor

GRIN Verlag Jul 2010

Fecha de publicación

2010

Idioma

Inglés

ISBN 10

3640663349

ISBN 13

9783640663347

Encuadernación

Taschenbuch

Estado

Neu