American Sports in an Age of Consumption: How Commercialization Is Changing the Game. Este artículo no está disponible.
Idioma: inglés
Editorial: McFarland & Co Inc, 2016
- Tapa blanda
- Nuevo
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
Vendedor de IberLibro desde 14 de junio de 2006
Condición: Nuevo
EUR 53,35
Descripción del artículo del vendedor
This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
N° de ref. del artículo C9780786498888
- Título
- American Sports in an Age of Consumption: How Commercialization Is Changing the Game
- Autor
- Cory Hillman
- Editorial
- McFarland & Co Inc
- Año de publicación
- 2016
- Estado
- New
- Encuadernación
- Paperback / softback
- Idioma
- inglés
- ISBN 10
- 0786498889
- ISBN 13
- 9780786498888
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.
The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.
Instructors considering this book for use in a course may request an examination copy here.
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