Cover is shelf worn and slightly rubbed with a crease on the bottom corner edge. The edges are worn, particularly the outer edge. Spine is creased, but binding is secure. Inside is clean and unmarked.

N� de ref. del art�culo 5602082

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Detalles bibliogr�ficos

T�tulo

About Alphabets: Some Marginal Notes on Type Design

Editor

MIT Press

Fecha de publicaci�n

1970

Idioma

Ingl�s

ISBN 10

0262740036

ISBN 13

9780262740036

Encuadernaci�n

Soft cover

Estado

Good

Estado de la sobrecubierta

No jacket

Cat�logos de vendedores

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Sinopsis

"Type is the tie or ligature between author and reader," writes Hermann Zapf, "and it is much to be desired that readers become more critical and gradually more sensitive about the choice of type in a book. In this connection the question arises whether our modern book production shows generally that unity of content and form common, for example, among the books of the 15th and 16th and even later centuries. Why is this unity generally lost? And is it not an anachronism when Albert Einstein's relativity theory, or works by Bertrand Russell, Pasternak and other such are printed with types of historic design?...Books of historical content, books that seek to produce a certain mood or atmosphere in the reader, such books may continue to be set in historical or classical types—I do this myself in my own typographic works. On the other hand there are available so many devices expressive of our time that we ought not to banish them when we design books for our time."

The designing of typographic devices and books "for our time" has been Hermann Zapf's central commitment as an artist. In this book he displays his art—he designed the book, which is set in a typeface of his own devising, Linotype Optima. The book is illustrated with type specimens from other fonts he has designed, and the text is both an autobiographical account of his artistic development and a statement of principles.

First published in 1960 in a limited, numbered edition by The Typophiles, the book is now presented in a revised edition for the growing number of readers, printers, and designers who have become sensitive and sophisticated in matters of type. They will particularly be able to appreciate the author's versatility of form and graphic statement as reflected in the type styles illustrated here, including such famous faces as Palatino, Melior, Saphir, Aldus, and Optima. Other faces are also illustrated, some embodying Greek, Cyrillic, and Arabic characters. There are in addition some double-page working drawings showing changes and alterations in the author's hand and several specimen page layouts.

Rese�a del editor

"Type is the tie or ligature between author and reader," writes Hermann Zapf, "and it is much to be desired that readers become more critical and gradually more sensitive about the choice of type in a book. In this connection the question arises whether our modern book production shows generally that unity of content and form common, for example, among the books of the 15th and 16th and even later centuries. Why is this unity generally lost? And is it not an anachronism when Albert Einstein's relativity theory, or works by Bertrand Russell, Pasternak and other such are printed with types of historic design?...Books of historical content, books that seek to produce a certain mood or atmosphere in the reader, such books may continue to be set in historical or classical types--I do this myself in my own typographic works. On the other hand there are available so many devices expressive of our time that we ought not to banish them when we design books for our time."The designing of typographic devices and books "for our time" has been Hermann Zapf's central commitment as an artist. In this book he displays his art--he designed the book, which is set in a typeface of his own devising, Linotype Optima. The book is illustrated with type specimens from other fonts he has designed, and the text is both an autobiographical account of his artistic development and a statement of principles.First published in 1960 in a limited, numbered edition by The Typophiles, the book is now presented in a revised edition for the growing number of readers, printers, and designers who have become sensitive and sophisticated in matters of type. They will particularly be able to appreciate the author's versatility of form and graphic statement as reflected in the type styles illustrated here, including such famous faces as Palatino, Melior, Saphir, Aldus, and Optima. Other faces are also illustrated, some embodying Greek, Cyrillic, and Arabic characters. There are in addition some double-page working drawings showing changes and alterations in the author's hand and several specimen page layouts.

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Descripci�n de la librer�a

Moe's Books has been selling new, used, and antiquarian books for over fifty years. Our store has four floors, a separate rare book room, and over 300,000 books. We are located in the heart of Berkeley, four blocks from the University of California campus on historic Telegraph Avenue. Please check out website for more information about the store and our event information. We have many of our readings available as free audio downloads. You can also contact us with want lists or questions about our inventory.

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Moe's Books
2476 Telegraph Ave., Berkeley, CA, 94704, U.S.A.

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Books may be returned only if not as described.

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Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 5 a 14 d�as h�biles	De 2 a 5 d�as h�biles
Primer art�culo	EUR 5.54	EUR 14.90

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