Purpose and Perceptions, 
Chapter 1 Remembering Your Purpose, 7, 
Chapter 2 Escaping the Matrix, 11, 
Chapter 3 Tell Your Thoughts What to Think, 14, 
Chapter 4 Circumstances Don't MATTER, 18, 
Chapter 5 Your Five Senses Don't Tell You the Whole Truth, 22, 
Chapter 6 Protect Your Perceptions, 27, 
Chapter 7 Stop 'Telling It Like It Is' and Tell a New Story, 32, 
Chapter 8 Lose Your Luggage, 37, 
Chapter 9 Give Up the Struggle, 41, 
Chapter 10 The Paradigm Shift: Aligning Conscious Thought, 46, 
Chapter 11 Where the Unicorns Live, 50, 
Chapter 12 Who Are You, 54, 
Chapter 13 The Package or The Product, 58, 
Chapter 14 Us vs. Them, 61, 
Energy and Emotions, 
Chapter 15 The Eternal Guidance System (EGS), 69, 
Chapter 16 Lose Control, 72, 
Chapter 17 Vibration Basics, 76, 
Chapter 18 Loving Unconditionally, 78, 
Chapter 19 Is That Your Primary Desire, 81, 
Chapter 20 What Is Learned From a Mother's Love, 84, 
Chapter 21 What's Love Got To Do With It, 89, 
Chapter 22 'Take Good Care of Yourself', 93, 
Chapter 23 Love as a Primary Emotion, 97, 
Chapter 24 The Potter or the Clay — Creation, 101, 
Chapter 25 Empathy and Empowerment, 105, 
Alignment, 
Chapter 26 Remove the Speed Bumps of Resistance, 115, 
Chapter 27 The Path of Least Resistance, 118, 
Chapter 28 The Answer Is You, 121, 
Chapter 29 Align for Your Best Stroke at Life, 123, 
Chapter 30 Align with What? And How?, 126, 
Chapter 31 Is Your Belief Serving or Limiting You, 130, 
Chapter 32 Pay Me in Gratitude, 135, 
Chapter 33 Alignment — The Midas Touch, 139, 
Chapter 34 What if ..., 142, 
Chapter 35 Find Peace in Meditation, 147, 
Chapter 36 The Exercise, 152, 
Chapter 37 The Power of Appreciation, 156, 
Chapter 38 Getting Comfortable in the Uncomfortable, 160, 
Enlightenment, 
Chapter 39 Decision Making Made Easy, 169, 
Chapter 40 Change or Transformation, 171, 
Chapter 41 Living From the Inside Out vs. the Outside In, 175, 
Chapter 42 Mindful Parenting: Consciously Raising Our Children and Ourselves, 180, 
Chapter 43 The Eye of the Storm, 184, 
Chapter 44 Knowing What You Really Want, 187, 
Chapter 45 Marry Yourself and Divorce Your Ego, 191, 
Chapter 46 We Are God's Reality Show, 194, 
Chapter 47 The Anatomy of Anger, the Construct of Bliss, 198, 
Chapter 48 Turning Thoughts Into Things, 202, 
Chapter 49 Karma, 206, 
Chapter 50 The Caterpillar and The Butterfly, 210, 
Chapter 51 I Am, 214, 
Chapter 52 The Sweetness of Living This Life, 218,

CHAPTER 1

Remembering Your Purpose

Often, I ask my children, "What do you want to do when you grow up?" Having three boys in a 5-year time span, they tend to respond in similar ways that I did when I was their ages; policeman, fireman, basketball star, or like my youngest replied one day, "I'm going to go to work where YOU work." This seems so innocent, which it is at this age and as it should be. But do you find yourself later in life searching for your true purpose? Do you look back on when your parents asked you what you wanted to be when you grew up and do you recall how you responded? Can you look at your current job and say, "YES! I ALWAYS planned on doing this!" Most of us can't say that and it doesn't mean we've made wrong decisions or that we are not happy with what we do. But let's take a journey to truly remembering your purpose for being here.

Let's first establish some truths:

• Regardless of religious preference, we all have a soul, that part of you that exists without tangible proof that you know it exists within yourself. It can be qualified as your conscious, your spirit, your heart. It exists within each of us.

• Your soul is everlasting and eternal. Your soul is ethereal. Your soul communes with God, Allah, Source Power, Jehovah, etc.

• Your soul lived somewhere else (Heaven, paradise, etc.) before you were born to your parents.

• Your body has an expiration date. Your body houses your soul. Your body is perishable while your soul is indestructible on this Earth.

• You chose to come here for a reason. You chose to live in physical form for a time. You chose to come manifest in physical form.

The question to ask yourself is. ... why?

Some people's purposes are obvious: Dr. Martin Luther King Jr., Mahatma Gandhi, John F. Kennedy, Michael Jordan, Steven Spielberg, Oprah Winfrey. But what about the everyday man/woman? You CHOSE to come here for a reason. You CHOSE to create, manifest, and construct from the ethereal to the physical. We tend to forget why we came. The imagination of a child is not naive and uneducated. The imagination of a child is more aligned with the truths of our souls. We grow up and adopt limits on our lives. We should remember the times when there were no limitations on what we could do or create. THIS is our true selves — no boundaries on creation. No limits or glass ceilings. Just a simple understanding that what can be conceived can be created.

Today we almost walk like the horses that pull carriages in cities with the side blinders on as to not be distracted by our surroundings. These side blinders are self-inflicted limits: "I can't pursue my real passion because I have a mortgage." Or "I can't do what I really want because I don't know how I'll get paid." Or "I could NEVER do that because I'm not trained or educated or certified. So I'll just stay where I am and grind it out." Self-inflicted.

Your soul is everlasting, eternal, ethereal, non-perishable, and indestructible in this Earth. You are a powerful being who has been stunted by believing the limitations of your body are also the limitations of your soul. Break free of these thoughts. Who you REALLY are is not the reflection you see in the mirror. Who you REALLY are is the soul that lives within the body. Recognize and understand the power you possess. Remembering your purpose puts you in alignment with who you truly are and why you decided to come here.

So how do you remember your purpose? It's very simple. Ask yourself: What is your passion? What energizes you? What would you do every day of your life even if you didn't get paid to do it? Sing? Write? Dance? Act? Help the homeless? Sweep floors? Clean houses? Save animals? Teach? There are no wrong answers. "But I've got to make a living and I can't follow my passion and make a living!" This is what many people would say. And in doing so, you've just put the horse blinders back on your face.

Invest time in yourself. Take the knowledge you have right now at whatever age you are and go back to when you were 6 years old, free of all boundaries, and ask yourself, "What do I want to do when I grow up?" Discover it all over again. There are no wrong answers. The hardest part of this will be discovering what it is you would do every day without getting paid, discovering your true passion. But it is there. It exists within you and it is asking for you to acknowledge it. You WILL find it. And when you do find it, you'll be more aligned with why you chose to come here. This will be your purpose/s. Now, how do you activate it?

Activate your true passion by focusing on it without limitations, without boundaries, and without restriction. Envision yourself doing that thing you are passionate about. Read about it. Meditate on it. Eat, sleep, drink, and breathe your passion throughout your day, every day. Express your desires about it and, most importantly, allow it to happen. There is no need to "hustle" it or to "muscle" your passion or purpose. Simply express it. Envision it. Expect it.

The Law of Attraction is true. "That which is like unto itself is drawn." In other words, whatever you focus on is attracted to you. The more you envision yourself doing exactly what you chose to come here to do, the more things will come your way that align with that purpose. You don't have to force it into being. It has no choice but to manifest itself. It is the law. Do not get stifled by establishing your own timelines as to when it's supposed to happen for you. God, Source Power, the Universe, Jehovah will continue to pave the road for you in perfect timing. You simply need to know the Law of Attraction is true. "And how will I get paid?" Understand true wealth is living 100% within the reasons you chose to come here. True enlightenment is being aware at all times. Remember your purpose. And find true happiness and wealth by living it.

THINK/WRITE/DO

To begin remembering your purpose in life, try these three simple steps:

1. Identify the top 3 things you love doing. Write them down.

2. Identify the top 3 things you have always admired watching others do. Write them down.

3. Choose one item from both lists and spend 10-20 minutes visualizing and imagining yourself engaging in these activities and earning a living.

When we deliberately set an INTENTION, especially in regard to our purpose, and then activate it by placing our ATTENTION on that thing, we begin to co-create with our Higher Power. We begin to co-create within our authentic purpose for being.

CHAPTER 2

Escaping the Matrix

"We don't see things as they are. We see them as we are." — Anais Nin

One of the first real truths in life is you are a spiritual being. This is your nature. Your intuition, your consciousness, that little voice in your head all allude to the spiritual being of who you are. In the words of renowned author Esther Hicks, "You are the leading edge of thought." In other words, your consciousness creates.

To be clearer, the stork didn't bring you. You didn't magically appear, but you chose to come here from the eternity you enjoyed with God, Source Power, Jehovah, Allah, whomever you acknowledge as the all-knowing higher power. You chose to come here to manifest your thoughts and desires into physical things and experiences. That is your fundamental truth.

However, we tend to get caught up in what we call "The Matrix." Yes, very similar to The Matrix movie trilogy themes. This "Matrix" keeps us from remembering why we chose to come here and what we chose to come here to do.

If you can remember back to the movie, The Matrix, you know all about the surface story — how Artificial Intelligence created a computer construct (The Matrix) of our present day world and, through a hard wire directly into the brain, fed it to humans who were, in reality, kept in incubators and used for their energy output as a power source for the Artificial Intelligence.

In other words, "reality" existed ONLY in the people's minds. It was about how the world relates to the infinite. Everything is one. Everything is connected to everything else and there are subtle ways humans can actually manipulate this reality. The whole 'machine war' in the Matrix movie was just a metaphor of our true reality. The main message then and now is that we have more control of our lives and world, and possess more power than we realize.

Just as in The Matrix, reality was understood to be a complex computer simulation created by Artificial Intelligence. Similar to today, we live and experience a world of artificial, superficial, and pseudo intelligence we call technology, all for the purpose of "making our lives a bit more convenient."

Created by a malevolent Artificial Intelligence, the Matrix hid the truth from humanity, allowing people to live a convincing, simulated life while machines grew and harvested people to use as an ongoing energy source. In today's society, we can equate this to the "rat race." While it's silly to think there is some artificial life force directing and creating our every move, we do become callous and our consciousness mutes based on the mundane activities while we do not question our existence. We simply go about life almost in a zombie-like way. We function to satisfy our next desire just to do it all over again tomorrow. This is how we become almost immune to life and authentic reality.

The authentic reality is we are all extensions of infinite intelligence. As the main character in The Matrix, Neo, didn't realize his power, so it is with us as we go day to day in a trance-like state, moving almost involuntarily from home to work and back home, with very little if any real purpose in life that we have identified.

As we embark on this journey, let us begin by empowering ourselves to the knowledge of a new reality, a forthcoming of understanding. The clarity of knowing we can have, do, and be anything we choose. We are powerful creators with the ability to bring any desire into being.

Remember the last line in the original Matrix, after Neo has freed the minds of the people and exposed them to the real world, he says, "Where we go next is up to you." Going from Artificial Intelligence to infinite intelligence. Understanding what is authentic versus what is perception, dressed up as truth.

Now you say, "Huh? What are you talking about? I've got bills to pay, a job to do, responsibilities to maintain ... this is LIFE!" Yes, it IS life. It is the life you've created from the thoughts you've held and perpetuated as truth and belief. But understand, you are the leading edge of thought. Whatever can be conceived can be created. It is as simple as expressing the desire, holding the vision, and allowing it to happen. As we embark on this journey of aligning your life to enlighten your soul, simply know and understand that the Creator has given you the innate power to accomplish all of the things you want to achieve, create a new reality not only in your mind but in your life, and leverage the real you by unlocking your true purpose. Understand the only things that have stopped or are stopping you from achieving what you desire along the road in THIS life are the speed bumps of doubt, the potholes of worry, and the roadblocks of fear.

CHAPTER 3

Tell Your Thoughts What to Think

You are the creator of your reality. You are not the orchestrator. That job belongs to God. Your job is to ask and then put yourself in the best position of allowing. Too often we spend time trying to manipulate and control the "how" a thing we want will transpire and we get in the way of what's already being put together. We muddy the waters by our mixed energy. We ask, then through our failed efforts to bring it about, become despondent and doubtful.

Throughout this journey, we will continually stress a few key points:

1. Through alignment, we create our own reality. How? With the help of the Law of Attraction. Like energy attracts like energy.

2. We think thoughts that generate feeling. Those feelings reverberate frequencies/vibrations that translate into physical realities.

Of course, there is a little more to it, which we will discuss in later chapters, but in a nutshell, that's how it works. So if this universal principle is true, and it is true just as much as the Law of Gravity is true, where is the breakdown occurring between what we want and what we have?

"Emancipate yourself from mental slavery. None but ourselves can free our minds." — Marcus Garvey

You must tell your thoughts what to think, tell your feelings what to feel, and tell your body how to respond. Your thoughts will run rampant if you allow them to. You must tell your thoughts exactly what you want them to think. Because we live in a society where we are constantly bombarded with negativity, our minds are filled with images, conversations, and thoughts that are contrary to what we want and desire. If YOU don't tell your mind what to think, who will? If you don't control what you think about, who will? And make no mistake about it — if you don't exercise this control, someone else most certainly will.

Since you get what you think about whether you want it or not, and since whatever your mind is concentrated and focused on, either directly or indirectly, expands, this explains why we stay in a constant, perpetual state of wanting, and not manifesting, or manifesting things unwanted.

When you tell your thoughts what to think, you are simply setting a deliberate intention to reach for the best feeling/thought you can, at any given time. The operative word here is deliberate. Change perspective by thinking on purpose, speaking on purpose, and thus acting with purposeful intention. Be as picky, if not more, about the thoughts you think as you are about the healthy or non-healthy foods you choose to eat. We have all experienced what happens to our bodies when we repeatedly make poor nutrition choices. Things can be just as, if not more detrimental when we make poor thought choices.

Why is this important?

If you can control your thoughts by instructing what you want them to be, you will then also be able to guide and direct your emotions, feelings, and mood. The two go hand and hand. Reaching for good feeling/thoughts produces good feelings/emotions. This in turn produces the manifestation of things you desire. Once thought and emotions are intentionally directed towards that which feels good and right, you then have options as to how you want to respond to any given circumstance or situation. So instead of knee-jerk reacting to someone cutting you off in traffic, decide on the emotion you truly desire and act on that. You are now in the driver's seat instead of being driven. You are now no longer guided by the things you see, hear, smell, touch, and taste; things which often lead us astray. But rather now you are guiding and shaping YOUR LIFE how YOU wish for it to be. You are now a co-creator with God creating how your life will turn out.

(Continues...)

Excerpted from From Alignment to Enlightenment by Gene Black. Copyright © 2017 Gene Black and Edward Muhammad. Excerpted by permission of AuthorHouse.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

“Acerca de” puede pertenecer a otra edición de este título.

PBShop.store US

Wood Dale, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 7 de abril de 2005

Tarifas de envío en Estados Unidos de America

Artículo	De 7 a 14 días hábiles	De 7 a 14 días hábiles
Primer artículo	EUR 0,00	EUR 0,00

Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

Descripción de la tienda

We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…

Especialidad

Hardbacks, Paperbacks

Información empresarial del vendedor

Pbshop.co.uk Ltd

Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, Reino Unido GL7 4BX

Contactar con el vendedorVer los artículos de este vendedorVer la página principal del vendedor

Condiciones de venta

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any unwanted order to us is borne by the buyer.

Should your order arrive damaged, not as advertised or faulty, we must be advised of this within 14 days of delivery. Please contact us so we can find the best solution for you.

Our Customer Care Team can be contacted via emailing paperback-us@paperbackshop.co.uk, or by calling our UK Office on +441285 712 917. We are available 9:00am till 5:30pm GMT weekdays and 9:00am till 1:00pm GMT on Saturdays.

Derecho al desistimiento

Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.

Información sobre el derecho de desistimiento

Derecho legal de desistimiento

Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.

El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.

Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).

Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.

Efectos del desistimiento

Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).

Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.

Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.

Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.

Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.

Deberá devolver los bienes o entregarlos a PBShop.store US, Springfield Gardens, New York, U.S.A., +44 1285 712917, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.

Excepciones al derecho de desistimiento

El derecho de desistimiento no se aplica a lo siguiente:

La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.

Condiciones de envío

Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.

Privacidad y seguridad

We are committed to protecting the privacy and security of personal data. This policy tells you how we will collect and use your personal data, and what you should expect in respect of the personal information about you that we have collected.

We are PBShop.co.uk Limited (registered in England & Wales with Company No: 9366362). Our registered office is at Swatton Barn, Badbury, Swindon, SN4 0EU, United Kingdom.

The person with responsibility for our data protection compliance is the Managing Director and they can be contacted via email at help@pbshop.store.

We are the data controller of the personal data that we keep and use, and we are therefore responsible for making sure that our systems, processes and people comply with the relevant data protection laws in respect of that personal data.

We will act in respect of personal data to comply with the six principles of the General Data Protection Regulation (“GDPR”), which are:

Lawfulness, fairness and transparency;
Purpose limitation;
Data minimisation;
Accuracy;
Storage limitation;
Integrity and confidentiality.
You have rights in respect of how your personal data can be processed; these include the right to request:

a copy of your personal data;
that inaccurate data is rectified; and
that your personal data is, in certain circumstances, erased or restricted.
You have the right to complain to the Information Commissioner, which you can do by contacting the Information Commissioner’s Office (ICO) directly. Full contact details, including a helpline number, can be found on the ICO website (www.ico.org.uk). This website also has useful information on your rights and our obligations. However, please raise any concerns or issues with us first so that we may deal with this as quickly as possible for you.

COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA
We collect and process data for the following reasons:

personal data collected and created in relation to our selling books and other items; and
personal data relating to our people (which means those people working for our company, or providing services to us, or potentially working or providing services to us, including employees, consultants, temporary or casual workers and contractors).
All of our people are required to abide by our Privacy Policy when handling personal data, and are provided with appropriate data protection training. Any breach of data protection will be taken seriously, and may result in disciplinary action.

Selling books and other items
COLLECTION:
We will collect personal information which may include names, addresses and other information for our customers. This will be done for the management of the commercial relationship with our customers.

We may collect this personal data from you directly, and also from third parties, including publicly available third party sources. Additional personal data will be collected as it is created by or supplied to us in the course of anything we do for you.

USE:
We will use the personal data in the course of making sales and to comply with requirements that we are required to undertake.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

in performance of a contract (the agreement to sell books and other items); and/or
compliance with a legal obligation; and/or
vital interests of the data subject; and/or
where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
We may also use your personal data in the following situations, which are likely to be far less common:

where we need to protect your interests (or someone else’s interests);
where it is needed in the public interest or for official purposes.
DISCLOSURE:
We may share personal data with third parties as is necessary in the sale of books and other items, including to third party providers who deliver services to support the operation of our company.

In respect of all disclosures of personal data, we will only share the personal information which is necessary for the particular purpose for which it is provided, or where we have another legitimate interest in doing so, and we will ensure that the personal data is appropriately protected.

RETENTION PERIOD:
We will keep personal data only for as long as is necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting or reporting requirements. Normally, our retention period for personal data collected for this purpose is a minimum of 6 years after the end of the period that we are selling books and other items.

Our people
COLLECTION:
We will collect names, addresses, contact details, education and employment history, identity and other background checks (which may include appropriate criminal and financial checks and confirmation of the right to work in the UK), marital status and information on next of kin and dependents, financial information (such as bank details and NI numbers), date of birth, gender, a copy of your passport and driving licence, performance information and compensation history, recruitment information (including references), salary, benefits, pension and annual leave information, disciplinary and grievance information, photographs, information about your use of our information and communications systems and CCTV footage or other information obtained through electronic means.

We may collect and use special categories of personal data as required in the carrying out of obligations and exercising specific rights of us or the data subject in the field of employment. This may include information relating to matters such as health, racial origin, religious belief and offences or alleged offences.

Personal data may be collected from you during the selection process (for example via your application form and CV) and during your employment (including holiday forms, expense claims, performance reviews, any disciplinary or grievance processes), or from third parties, including referees, health service providers, background check providers.

USE:
Personal data of our people will be used for HR administration and management, both in respect of the selection of people to work for us (including suitability, eligibility and/or fitness to work), and those who do work for us, to include learning and development, disciplinary and security (of people, offices and data) requirements, providing and liaising with benefits providers, business management and planning (including accounting and auditing), paying you and dealing with tax and NI deductions, assessing and deciding on salary reviews and compensation, conducting performance reviews and managing performance, dealing with legal disputes involving you or others, preventing fraud, monitoring your use of our information and communications systems, ensuring compliance with our policies, and equal opportunities monitoring.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

In performance of a contract with you; and/or
compliance with a legal obligation; and/or
vital interests of the data subject; and/or
where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
We may also use your personal data in the following situations, which are likely to be less common:

where we need to protect your interests (or someone else’s interests);
where it is needed in the public interest or for official purposes.
In respect of all disclosures of personal data, we will only share the personal information which is necessary for the particular purpose for which it is provided, or where we have another legitimate interest in doing so, and we will ensure that the personal data is appropriately protected.

In respect of special categories of personal data, we may process this in the following circumstances:

in limited circumstances with your explicit written consent; and/or
where we need to carry out our legal obligations and in line with our policies; and/or
where it is needed in the public interest (such as for equal opportunities monitoring or in relation to our occupational pension scheme), and in line with our policies; and/or
where it is needed to assess your working capacity on health grounds, subject to appropriate confidentiality safeguards.
Less commonly, we may process this type of information where it is needed in relation to legal claims or where it is needed to protect your (or someone else’s) interests and you are not capable of giving your consent, or where you have already made the information public. We may also process such information about our people (or former people) in the course of our legitimate business activities with the appropriate safeguards.

The special categories of personal data may be used in the following ways:

in relation to leaves of absence, to comply with employment and other laws;
in relation to your physical or mental health, or disability status, to ensure your health and safety in the workplace and to assess your fitness to work, to monitor, manage and administer benefits and absences;
in relation to your race, national or ethnic origin, religious, philosophical or moral beliefs, or your sexual life or sexual orientation, to ensure meaningful equal opportunity monitoring and reporting.
DISCLOSURE:
Personal data may be transferred to service providers who support the operation of our business (such as payroll service providers), to other third parties reasonably necessary in the conduct of our business (including insurers, professional advisors, regulators). These third parties may be acting as processor, or controller of personal data in their own right.

RETENTION PERIOD:
We will keep personal data only for as long as is necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting or reporting requirements. We will normally keep personal data of applicants who we do not employ for six months after we receive it.

We will keep personal data of employees throughout your employment and normally for a minimum of six years after your employment ends.

Changes to your personal data
It is very important that the personal information that we hold about you is accurate and current. Please tell us if your personal information changes during your relationship with us.

Data Security
We have put in place measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those of our people and other third parties who have a business need to know. They will only process your personal data on our instructions and where they have agreed to treat the information confidentially and to keep it secure. We have put in place procedures to deal with any suspected data security breach and will notify you and the ICO of a suspected breach where we are legally required to do so.

Where we store your personal data
We principally store data, both electronically and on file, at our office.

Personal data may be transferred outside of the EEA by processors acting on our behalf. For transfers to countries not considered adequate by the EC, we will ensure that personal data is adequately protected, as required by the GDPR. This would include by use of the Standard Contractual Clauses adopted by the EC to protect personal data.

Your rights
Under certain circumstances, you have the right by law to request:

access to your personal data. This enables you to ask to receive a copy of the personal data that we hold about you and to check that we are lawfully processing it.
correction of the personal data that we hold about you.
erasure of your personal data.
object to processing of your personal data where we are relying on our legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
restriction of processing of your personal data.
transfer of your personal data to another party.
Links from our website
Our website may, from time to time, contain links to and from the websites of third parties that we permit to make such links. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. We recommend that you check these policies before you submit any personal data to these websites.

CHANGES TO THIS PRIVACY POLICY
Any changes we may make to our privacy policy in the future will be posted on our website, so please ensure that you are viewing the correct version.

Please contact us if you have any questions, comments or requests regarding this Privacy Policy.

Last amended May 2021.

From Alignment to Enlightenment

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