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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Vendedor de IberLibro desde 11 de junio de 1999
Condición: Nuevo
EUR 19,23
Cantidad disponible: 2 disponibles
Añadir al carritoDescripción del artículo del vendedor
New Book. Shipped from UK. Established seller since 2000.
N° de ref. del artículo FW-9781119223009
- Título
- The Agile Marketer
- Autor
- Roland Smart
- Editorial
- Wiley
- Año de publicación
- 2016
- Estado
- New
- Encuadernación
- HRD
- Idioma
- inglés
- ISBN 10
- 1119223008
- ISBN 13
- 9781119223009
- Peso del artículo
- 837 gramos
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language―and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.
Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.
Written by a premier practitioner of modern marketing, this book will provide you with:
- Insights on the evolution of product development and management in the organization―and why marketing must partner with them in the new era
- An understanding of Agile methods and their application to marketing
- A plan for integrating Agile with your traditional methods
- Tactics to drive alignment with product management
- A pathway to becoming the steward of customer experience
Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice―and help realize its critical roles in product management and the customer experience.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
ROLAND SMART serves as the VP of Social & Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle's products and services. His previous experience includes foundational roles at a number of start-ups. He speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, and SXSW. He has also written for such industry publications as Forbes and iMedia.
“Acerca de” puede pertenecer a otra edición de este título.
PBShop.store UK
Fairford, GLOS, Reino Unido
Vendedor de IberLibro desde 11 de junio de 1999
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 10 a 20 días hábiles | De 10 a 20 días hábiles |
|---|---|---|
| Primer artículo | EUR 6,97 | EUR 7,00 |
Métodos de pago
Descripción de la tienda
**Please note our transit times are from the date of dispatch.** We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
Especialidad
Hardbacks, PaperbacksInformación empresarial del vendedor
Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, Reino Unido GL7 4BX
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