The Agile Brand Guide (Paperback)

Idioma: inglés

Editorial: Independently Published, 2023

9798863305141

Serie: Libro 3 de 13 - The Agile Brand Guide®

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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

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Paperback. While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly being evaluated and used by marketing professionals.There remain several aspects to consider when utilizing these tools, however. What is the best way to create scalable content that still stays true to a brand, what about intellectual property concerns? What should be disclosed to customers about the origins of content used for marketing purposes? These and many other questions should be top of mind for marketing teams, in addition to exploration of many benefits, which include the greater scale and personalization that Generative AI tools can provide.In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. The Agile Brand Guide: Generative AI by best selling author Greg Kihlstroem gives marketing professionals a solid overview of the space in a short guide format. The book features a foreword by Bernadette Nixon, CEO of Algolia, and contributions by thought leaders from Optimizely, Pega, Infinum, and other organizations.Drawing on Kihlstroem's experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlstroem, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful in evaluating and implementing Generative AI solutions for their teams, and it includes insights and interviews with some of the thought leaders in marketing and customer experience. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

N° de ref. del artículo 9798863305141

Título
The Agile Brand Guide (Paperback)
Autor
Greg Kihlstrom
Editorial
Independently Published
Año de publicación
2023
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 13
9798863305141
Serie
Libro 3 de 13: The Agile Brand Guide®

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 7 a 14 días hábilesDe 7 a 60 días hábiles
Primer artículoEUR 44,39EUR 44,39
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