How Any Agent Can Escape the Price Battlefield: Insurance Sales Secrets - 20 Years of My Best Secrets for Winning New Business Outside of Price, Coverage, or a Value Pitch
Idioma: inglés
Editorial: Independently Published, 2019
- Tapa blanda
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Aceptable
EUR 21,62
Cantidad disponible: 1 disponible
Añadir al carritoN° de ref. del artículo 00109613500
- Título
- How Any Agent Can Escape the Price Battlefield: Insurance Sales Secrets - 20 Years of My Best Secrets for Winning New Business Outside of Price, Coverage, or a Value Pitch
- Autor
- Ben Page
- Editorial
- Independently Published
- Año de publicación
- 2019
- Estado
- Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1797679678
- ISBN 13
- 9781797679679
In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven step-by-step method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isn't theory, it’s the result of a 20-year quest to sell more insurance inside of his agencies.
It also is NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. It's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book.
- Section One: Discover the Real Game
- People aren't really looking for insurance.
- People aren't really convinced by a proposal (value argument).
- Discover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what it's about (hint: NOT a value argument).
- Section Two: Win the Real Game
- Positioning secrets to attract and win (Who, What, How and Advantages).
- How to say NO to bad business and leave them still loving you.
- How smart marketing can turn shoppers into ideal prospects.
- How nurturing low-cost referrals can help you dominate any niche.
- Learn about the cause/effect sales chain that most agents ignore.
- Discover the oft-forgotten investigation phase and how to make it work for you.
- Turn one of the most pivotal moments in a shoppers’ experience to your advantage.
- Find out why every second from inquiry to connection matters more than nearly all agents realize.
- How you can Stop the Shop and win a ton of business without your competitors ever knowing.
- Learn Ben's proven first conversation script to make the sale BEFORE any additional work.
- Found out how to kill procrastination, improve follow-up, and go from first conversation to bound a lot faster, with less headaches, and in a way that leaves prospects LOVING you.
- Finally, learn why the presentation is the least important part of the process and how to really win.
- Section Three: Bonus
- Learn tips to win any price battles you might find yourself in. This will happen much less as you start winning outside of price or value arguments, but it's good to know!
- Best tips for leading your sales agents to greatness in ways that few agency owners know about.
- Find out what makes a good pipeline manager and how it can support your sales efforts.
Learn a radically different paradigm that puts the agent, not the proposal, front-and-center in the game to win clients. It's packed with solid little-known principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price.
If you're an insurance agent, sales manager, or agency owner—buy this book. You won't regret it.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven step-by-step method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isn't theory, it’s the result of a 20-year quest to sell more insurance inside of his agencies.
It also is NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. It's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book.
- Section One: Discover the Real Game
- People aren't really looking for insurance.
- People aren't really convinced by a proposal (value argument).
- Discover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what it's about (hint: NOT a value argument).
- Section Two: Win the Real Game
- Positioning secrets to attract and win (Who, What, How and Advantages).
- How to say NO to bad business and leave them still loving you.
- How smart marketing can turn shoppers into ideal prospects.
- How nurturing low-cost referrals can help you dominate any niche.
- Learn about the cause/effect sales chain that most agents ignore.
- Discover the oft-forgotten investigation phase and how to make it work for you.
- Turn one of the most pivotal moments in a shoppers’ experience to your advantage.
- Find out why every second from inquiry to connection matters more than nearly all agents realize.
- How you can Stop the Shop and win a ton of business without your competitors ever knowing.
- Learn Ben's proven first conversation script to make the sale BEFORE any additional work.
- Found out how to kill procrastination, improve follow-up, and go from first conversation to bound a lot faster, with less headaches, and in a way that leaves prospects LOVING you.
- Finally, learn why the presentation is the least important part of the process and how to really win.
- Section Three: Bonus
- Learn tips to win any price battles you might find yourself in. This will happen much less as you start winning outside of price or value arguments, but it's good to know!
- Best tips for leading your sales agents to greatness in ways that few agency owners know about.
- Find out what makes a good pipeline manager and how it can support your sales efforts.
Learn a radically different paradigm that puts the agent, not the proposal, front-and-center in the game to win clients. It's packed with solid little-known principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price.
If you're an insurance agent, sales manager, or agency owner—buy this book. You won't regret it.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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