Advertising and Selling (Classic Reprint)

Idioma: inglés

Editorial: Forgotten Books, 2018

1330272005 / 9781330272008

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Librería: Forgotten Books, London, Reino UnidoForgotten Books

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Descripción del artículo del vendedor

Print on Demand. This book provides a comprehensive guide to retail advertising and salesmanship, covering essential principles and practical techniques for success in these fields. The author, an experienced educator and advertising executive, draws upon decades of knowledge to present a thorough exploration of the art and science of persuasive communication and effective sales strategies. The book begins by emphasizing the importance of understanding the customer's mindset and using this knowledge to create compelling messages that resonate with their needs and desires. It delves into the development of effective advertising copy, including headlines, introductions, and item descriptions, and explores the strategic use of illustrations, typography, and layout to enhance the impact of advertisements. The author also stresses the significance of merchandising the advertisement, ensuring that it aligns with seasonal trends, stock availability, and the store's overall objectives. Furthermore, the book highlights the crucial role of planning and scheduling in maximizing the effectiveness of advertising campaigns. It provides practical guidance on developing advertising schedules, managing budgets, and coordinating advertising efforts with other marketing activities. The significance of collecting advertising materials, such as ideas, themes, and illustrations, from various departments within the store is also discussed, emphasizing the collaborative nature of successful advertising campaigns. This book is an invaluable resource for anyone seeking to enhance their skills in retail advertising and salesmanship. Its insights and practical advice empower readers to create impactful advertising campaigns that drive sales and build lasting customer relationships, ultimately contributing to the success and prosperity of retail businesses. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. …

N° de ref. del artículo 9781330272008_0

Título
Advertising and Selling (Classic Reprint)
Autor
Guy Hubbart
Editorial
Forgotten Books
Año de publicación
2018
Estado
New
Tipo de libro
print-on-demand item
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1330272005
ISBN 13
9781330272008
Catálogos de vendedores
Marketing

Forgotten Books

London, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 2 de junio de 2021

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 5 a 10 días hábilesDe 5 a 10 días hábiles
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Descripción de la tienda

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

Especialidad

Trade

Información empresarial del vendedor

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, Reino Unido SW19 2RR