Advertising Revolutionary (Paperback)

Jason P. Chambers

8 valoraciones de Goodreads

Idioma: inglés

Editorial: University of Illinois Press, Baltimore, 2024

025208764X / 9780252087646

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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Vendedor de IberLibro desde 22 de junio de 2007

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Paperback. The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industrys approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrells role in building brands like McDonalds and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrells successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times. Over a 40-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industrys approach to African Americans as human beings and consumers. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9780252087646

Título
Advertising Revolutionary (Paperback)
Autor
Jason P. Chambers
Editorial
University of Illinois Press, Baltimore
Año de publicación
2024
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
025208764X
ISBN 13
9780252087646

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,17EUR 39,44
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