Advertising : Principles and Practice
Burnett, John, Wells, William
ISBN 10: 0135978815 ISBN 13: 9780135978818
Editorial: Prentice Hall PTR, 1997
Usado
Encuadernación de tapa dura
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 3 de agosto de 2006
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 12174014-6
Sinopsis:
Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
Reseña del editor: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
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Detalles bibliográficos
Título: Advertising : Principles and Practice
Editorial: Prentice Hall PTR
Año de publicación: 1997
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Edición: 4ª Edición