Advertising in a Free Society: With an Introduction

Idioma: inglés

Editorial: Institute of Economic Affairs, 2014

0255366965 / 9780255366960

  • Tapa blanda
  • Nuevo
Ver todos los detalles

Librería: Bill & Ben Books, Faringdon, Reino UnidoBill & Ben Books

Vendedor de 5 estrellas

Vendedor de IberLibro desde 3 de marzo de 2025

Tapa blanda

Condición: Nuevo

EUR 5,46

Envío por EUR 12,04 
Se envía de Reino Unido a Estados Unidos de America

Cantidad disponible: 1 disponible

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.…

N° de ref. del artículo 0075804

Título
Advertising in a Free Society: With an Introduction
Autor
Ralph Harris, Arthur Seldon
Editorial
Institute of Economic Affairs
Año de publicación
2014
Estado
New
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0255366965
ISBN 13
9780255366960

Bill & Ben Books

Faringdon, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 3 de marzo de 2025

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 14 a 45 días hábilesDe 5 a 10 días hábiles
Primer artículoEUR 12,04EUR 22,48
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descripción de la tienda

Oxfordshire UK booksellers of many years standing.

Especialidad

New & second hand

Información empresarial del vendedor

Bill & Ben Books ltd

Manor Cottage, Great Coxwell
Faringdon, Reino Unido SN7 7NB