The Advertising Concept Book: Think Now, Design Later

BARRY PETE

858 valoraciones de Goodreads

Idioma: inglés

Editorial: THAMES HUDSON, 2016

050051898X / 9780500518984

Librería: Myboeken BV, Duiven, HolandaMyboeken BV

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Descripción del artículo del vendedor

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.…

N° de ref. del artículo 9780500518984

Título
The Advertising Concept Book: Think Now, Design Later
Autor
BARRY PETE
Editorial
THAMES HUDSON
Año de publicación
2016
Estado
New
Encuadernación
Encuadernación de tapa dura
Idioma
inglés
ISBN 10
050051898X
ISBN 13
9780500518984

Myboeken BV

Duiven, Holanda

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 14 de abril de 2023

Tarifas de envío de Holanda a Estados Unidos de America

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Primer artículoEUR 42,00EUR 61,00
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Myboeken BV is a webshop found in 2012 and based in the Netherlands specialized in English books. Originally, the company was started as a web shop specialized in English educational books. Over time however, Myboeken BV has evolved as a web shop offering books in all kinds of genres. We now have broad offerings in for example cooking books, travelling books, photographic books, children’s books but we also offer anime’s and comic books. Our customers love ordering from us because of our dedication to each and every order. With our small team we make sure that each and every order is handled with care. We take care in our handling and shipping and we take special measurements to ensure quality packing to avoid damages to your books!…

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Myboeken BV

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Duiven, Holanda 6921 RV