The Advertising Agency Business: The Complete Manual for Management & Operation (MARKETING/SALES/ADV & PROMO). Este artículo no está disponible.
Idioma: inglés
Editorial: McGraw Hill, 1997
- Tapa dura
- Usado

Librería: Sell Books, Elland, Yorks, Reino UnidoSell Books
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- Título
- The Advertising Agency Business: The Complete Manual for Management & Operation (MARKETING/SALES/ADV & PROMO)
- Autor
- Hameroff, Eugene J.
- Editorial
- McGraw Hill
- Año de publicación
- 1997
- Estado
- Good
- Encuadernación
- hardcover
- Idioma
- inglés
- ISBN 10
- 084423169X
- ISBN 13
- 9780844231693
- Edición
- 3ª Edición
- Serie
- Libro 8 de 81: MARKETING/SALES/ADV & PROMO
- Start an agency
- Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
- Evaluate an agency
- Structure ownership
- Manage, develop, and evaluate personnel
- Develop mutually beneficial relationships with clients and suppliers
- Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations
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