Advertising Account Planning : New Strategies in the Digital Landscape. Este artículo no está disponible.
Idioma: inglés
Editorial: RL-Rowman & Littlefield Publishers, 2025
- Tapa blanda
- Nuevo
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Vendedor de IberLibro desde 28 de enero de 2020
Condición: Nuevo
EUR 36,74
N° de ref. del artículo 49461604-n
- Título
- Advertising Account Planning : New Strategies in the Digital Landscape
- Autor
- Boling, Kelli S.; Pardun, Carol J.; Barnes, Beth E.; Broyles, Sheri J.
- Editorial
- RL-Rowman & Littlefield Publishers
- Año de publicación
- 2025
- Estado
- New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 1538192861
- ISBN 13
- 9781538192863
- Edición
- 2ª Edición
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
“Acerca de” puede pertenecer a otra edición de este título.