Advertising Account Planning. Este artículo no está disponible.
Idioma: inglés
Editorial: Rowman and Littlefield Publishers, 2025
- Tapa dura
- Nuevo
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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Condición: Nuevo
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Descripción del artículo del vendedor
New Book. Shipped from UK. Established seller since 2000.
N° de ref. del artículo L2-9781538192467
- Título
- Advertising Account Planning
- Autor
- Kelli S. Boling
- Editorial
- Rowman and Littlefield Publishers
- Año de publicación
- 2025
- Estado
- New
- Encuadernación
- HRD
- Idioma
- inglés
- ISBN 10
- 1538192462
- ISBN 13
- 9781538192467
- Edición
- 2ª Edición
- Peso del artículo
- 431 gramos
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
“Acerca de” puede pertenecer a otra edición de este título.
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