Advanced Web Metrics with Google Analytics

Clifton, Brian

ISBN 10: 0470253126 ISBN 13: 9780470253120

Editorial: Sybex, 2008

Idioma: Ingl�s

Condici�n: Usado - Aceptable Encuadernaci�n de tapa blanda

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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

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Detalles bibliogr�ficos

T�tulo

Advanced Web Metrics with Google Analytics

Editor

Sybex

Fecha de publicaci�n

2008

Idioma

Ingl�s

ISBN 10

0470253126

ISBN 13

9780470253120

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

Good

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Sinopsis

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Acerca del autor

Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.

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