Advanced Methods for Conducting Online Behavioral Research

Sam Gosling

6 valoraciones de Goodreads

Idioma: inglés

Editorial: American Psychological Association, US, 2010

1433806959 / 9781433806957

Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

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Descripción del artículo del vendedor

This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools, apply automatic text analysis tools, check the validity of protocols, and much more. The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error-prone and labor-intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants-a major incentive that can exponentially expand participant pools. Furthermore, behavioral researchers can also track data on online behavioral phenomena, including Instant Messaging (IM), social networking, and other social media. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, check the validity of protocols, automate the storage and analysis of data, record amp quot field notes amp quot on the behavior of online subjects and chatroom or blogging communities, and much more. Chapters also address critical issues such as data security, ethics, participant recruitment, and how to ensure the completion of tests or questionnaires. This volume also features supplemental resources, links, scripts, and instructions to further assist readers with their online research. See the supplemental materials tab for details. This book is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about emerging research methods. Readers will be well equipped to implement and integrate these exciting new methods into their own Internet-based behavioral research effectively, securely, and responsibly.

N° de ref. del artículo LU-9781433806957

Título
Advanced Methods for Conducting Online Behavioral Research
Autor
Sam Gosling
Editorial
American Psychological Association, US
Año de publicación
2010
Estado
New
Encuadernación
Hardback
Idioma
inglés
ISBN 10
1433806959
ISBN 13
9781433806957

Rarewaves.com UK

London, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 11 de junio de 2025

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 60 a 60 días hábilesDe 60 a 60 días hábiles
Primer artículoEUR 75,65EUR 116,38
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