Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It

Descripción:

Item may have minor cosmetic defects marks, wears, cuts, bends, crushes on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in Product Details. Item may be missing bundled media. N° de ref. del artículo COLV.055726569X.VG

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Sinopsis:

Reseña del editor: The Internet is destroying Dealer profits. One look at a Dealership's financial statements shows Dealers need to change how they "go to market." Consumer-centric, insightful, implementation savvy, the author worked with Amazon, Dell, Best Buy, and others to build their E-Commerce businesses. Now, in this straightforward and revolutionary book, Baumberger shares his online retailing wisdom with the automotive industry.You'll see why old Dealership retail approaches won't work - and what simple, proven, profitable strategies exist today to get a jump on online solutions that will profitably drive sales in the next decade.Dealers will learn about how to stop customers from squeezing every nickel out of a deal, how to prevent implementing tactics in search of a strategy, how to build a "virtual foundation" for new, pre-owned, and fixed operations.