The Accidental Library Marketer

Dempsey has spent over 20 years as a journalist who specializes in library sciences, and she presents this marketing guide for librarians and information professionals who need to assure funding, excite users and build relationships within the community. The author emphasizes the sudden need for librarians to develop marketing skills as a response to the popularity of online resources, and she outlines the steps for learning about marketing basics, assessing current needs, using demographic and geographic data, avoiding common marketing mistakes, employing statistics, writing formal plans and "getting the message out." Appendices include three articles from noted experts on designing promo materials and improving media relations. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)