Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Simonson, Itamar; Rosen, Emanuel

145 valoraciones de Goodreads

Idioma: inglés

Editorial: Harper Business, 2014

0062215671 / 9780062215673

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Librería: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer

Vendedor de 5 estrellas

Vendedor de IberLibro desde 15 de octubre de 2025

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Condición: Usado

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Descripción del artículo del vendedor

[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Itamar Simonson Format: Hardback Number of Pages: 256 Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.…

N° de ref. del artículo 9780062215673-SECONDHAND

Título
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Autor
Simonson, Itamar; Rosen, Emanuel
Editorial
Harper Business
Año de publicación
2014
Tipo de libro
Secondhand, Hardback
Encuadernación
Secondhand, Hardback
Idioma
inglés
ISBN 10
0062215671
ISBN 13
9780062215673

Book Grocer

Tullamarine, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 15 de octubre de 2025

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 15 a 25 días hábilesDe 15 a 25 días hábiles
Primer artículoEUR 26,66EUR 26,66
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