The ARK Principle | A Relevant, Capable, and Becoming Communication Strategy for Surviving and Thriving in a Turbulent World

In today’s constantly changing social media driven world, this timely guide helps adolescents and adults build confidence through the development of strategic communication and refined social skills. 

Emojis. Memes. GIFs. Thirty years ago, these colorful, animated images didn’t even exist. Yet, today they play a vital part in digital communication, adding whimsy and playfulness. But, sadly, they have also contributed to the breakdown in healthy, productive communication and social skills in adolescents and adults. 

How do young people and adults learn these necessary skills in a world where a brightly colored, dancing emoji or GIF says everything for them? More importantly, why would they even want to? In The ARK Principle, author Angie Stapleton, a former educator and academics professional and current communication strategist, explains in detail, a powerful strategy for effective communication: The ARK Principle, Assertiveness, Respectfulness, and Kindness, why these elements are essential together, and the lack thereof, is contributing to communication decay and further, undermining the confidence of adolescents and adults today. 

In detailed, expository language, Stapleton stresses that, in this digital age, acute awareness of how much emotional intelligence and self-command pilot communication to prompt deep, meaningful connections, is vital to wellbeing and happiness. She addresses, in an equally detailed fashion, a personal and professional successful strategy to help adolescents and adults refine social skills to further develop the habit of healthy, effective communication. 

Adolescent and adult readers who long to develop awareness and improve their communication and social skills will definitely benefit from the practical and encouraging instruction and guidance Stapleton purveys in The ARK Principle.