ARCHITECTING EXPERIENCE: A CONVERSION SCIENCE HANDBOOK - ADVANCES AND OPPORTUNITIES WITH BIG DATA AND ANALYTICS 3
SCOT R WHEELER
ISBN 10: 9811220107 ISBN 13: 9789811220104
Editorial: WSPC, 2020
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Basi6 International, Irving, TX, Estados Unidos de America
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Descripción
Descripción:
New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de ref. del artículo ABEOCT25-259063
Sinopsis:
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Acerca del autor:
Scot Wheeler is a leader in building, managing and supporting Marketing Science teams that develop and deliver consumer intelligence & segmentation, targeting, propensity scoring, predictive modeling & response forecasting, budget allocation & channel planning, cross-channel performance evaluation, environmental trend analysis, testing, targeting and optimization. Scot served as an Adjunct Lecturer in Northwestern University's Master's Degree program in Integrated Marketing Communications from 2013 to 2017, where he taught 'Statistics for Market Research' and a course on Digital Analytics that he developed and introduced to the program. He is currently developing a new course on Conversion Science. Scot began his career in software development, then moved into enterprise BI and analytics before moving to marketing analytics in 2007. He received his MBA in Strategy, Finance and Marketing from Northwestern University's Kellogg School of Management in 2008. Scot's professional background spans a variety of technology, consulting, agency and e-commerce roles. From his start in software development, Scot's 25 years of experience at the intersection of technology and marketing includes work with Electronic Arts, Motorola, AT&T, MasterCard, State Farm, USAA, Progressive, Humana, HP, GE, Yahoo!, Peapod, Conagra and Diageo.
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Detalles bibliográficos
Título: ARCHITECTING EXPERIENCE: A CONVERSION ...
Editorial: WSPC
Año de publicación: 2020
Encuadernación: Encuadernación de tapa blanda
Condición: Brand New
Edición: 2ª Edición