Advertising Campaigns Workbook, Third Edition - Tapa blanda

Sinopsis

Looking for a quick and easy guide for developing advertising campaigns? This workbook is designed to serve as an alternative (or a companion) to traditional advertising campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion. The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.

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