Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising - Tapa dura

Sinopsis

MORE FUNDRAISING CAN'T FIX YOUR FUNDRAISING.

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.

So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead:

To get funding, be fundable internally (theory of change and strategic plan) and be findable externally (positioning strategy and marketing communications) before donor acquisition and retention.

This breakthrough book from Kevin L. Brown — a four-time bestseller — gives you the proven Fundable/Findable Framework to build a clear, compelling brand that maximizes your funding and advances social justice.

Featuring dozens of action step exercises plus 33 illustrations, including tools and templates for you to use.

PRAISE FROM NONPROFIT LEADERS:

“If you work in fundraising and want just one book to help you with strategy, this is the one. I use it every week.” — Jessica Shipp (England)

“We have received a gift of $8 million from MacKenzie Scott. This book was essential!” — Cynthia Betti (Brazil)

“Fundable & Findable is a lighthouse for many.” — Kushal Chakravorty (India)

“Don’t know how to talk about your organization? Do what Kevin L. Brown says. That’s all.” — Anne Hager (United States)

“We have transformed our brand, visioning, and fundraising system because of this book.” — John Jal Dak (Uganda)

“Fundable & Findable resonates so deeply. It’s practical, doable, and builds on intuition and empathy.” — Ratna Viswanathan (India)

“Es uno de los libros más útiles, si no el más útil, debido a la generosidad de toda la información, fuentes, herramientas y guía paso a paso.” — Marta Lucia de la Cruz Federici (Colombia)

“Finally a Bible for nonprofit leaders by someone who knows the pains and the opportunities of fundraising well.” — Kassaga Arinaitwe (Uganda)

“There are few people who have a mastery of fundraising concepts like Kevin L. Brown.” — Tracy Ballot, CFRE (United States)

“You are truly the Robin Hood of our international development arena.” — Cheikh Eteka Traore (Nigeria)

“The advice is concrete, crisp, and fun to read. So many organizations keep looking for magic, quick-fix formulas for fundraising. Kevin makes it clear that there is magic, but it’s never quick. Do yourself a favor and read this book.” — Jo Chopra-McGowan (England)

“As a neurodiverse founder of a nonprofit who doesn’t come from a corporate/finance background, the amount of funding information at first was completely overwhelming. Fundable & Findable makes it more digestible.” — Ryan Burlak (Australia)

"It's awesome." — Kevin Starr (United States)

"Sinopsis" puede pertenecer a otra edición de este libro.