Guide on the Side: Winning with Courses in the Age of AI - Tapa blanda

Sinopsis

AI Changes Everything

Artificial intelligence (AI) technologies have come seemingly out of nowhere, and they’re turning every industry upside down—including the world of online courses. The changes are both seismic and subtle, and no coach, consultant, or expertise-based entrepreneur can afford to ignore them.

In this book, you’ll learn exactly what is changing, and what you need to do to come out ahead. Like, for example . . .

• What Ernest Hemingway (of all people!) knew about the adoption of AI
• The critical limitations (that most people don’t understand) of popular AI technologies
• The right way to use AI to speed up your course building (and business growth)
• The *wrong* way to apply AI in your business, and the consequences if you do
• The biggest impact of AI on the online courses industry (hint: it’s not what you think!)
• The type of online course (there’s just ONE) that will see a spike in demand because of AI
• How to use AI to engineer transformation that your audience will pay for
• “Prompt Engineering”—what it is, and how to use it to save TONS of time with AI
• Why AI makes selling courses harder (and an under-the-radar strategy to beat the odds)

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