What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director - Tapa blanda

Sinopsis

What’s the Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s The Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand or organization of any kind.

Inside this compact book, you’ll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it’s not just theory—it’s filled with real-world ideas, tools and techniques you can implement right now. Jaime covers a wide range of topics—from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit.

Throughout his career, Jaime has created work for some of the biggest brands in the world including Hyundai, Microsoft, Mastercard and NBC Universal, just to name of few. And now for the first time ever, he’s pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you’ve always dreamt of being.

This concise book really packs a punch. Check out the Chapter Titles:

Chapter 1
Imposter Syndrome, the Lizard Brain
and Other Mental Stuff That Makes
Being a Creative Director Tough

Chapter 2
What the Hell Is a Creative Director and
What the F Do They Really Do?

Chapter 3
Misconceptions About the Role of
Creative Director and Creativity in General

Chapter 4
The Importance of Creating and
Maintaining Great Working Relationships

Chapter 5
Laying the Foundation for Developing
Killer Ideas

Chapter 6
Principles for an Effective Creative Process

Chapter 7
How To Lead a Creative Team and Not
Lose Your Mind in the Process

Chapter 8
How To Pitch and Sell Creative

Chapter 9
The Future of Creative Direction

Chapter 10
In Conclusion (Sorta)

• If you are a creative professional working in an agency that wants to move up the ladder
• If you're already a Creative Director who needs help better understanding and navigating the role
• If you lead creative people of any kind
• If you are an experienced CD looking to be re-energized or re-inspired.

Introduction

The job of a creative director comes with many challenges, pressures, problems and the occasional headache. While the role

is exciting, rewarding and fun, it’s also not for the faint of heart. This book is your high-level field guide to making it into the role you want. If you’re reading this, chances are you’ve just been promoted to or hired to be a Creative Director (CD). Congratulations!

Or perhaps you’re already a creative director who is looking for inspiration and to be reenergized…or maybe you simply want to commiserate with other CDs through the stories, ideas and practices covered in the pages of this book. Maybe you’re a creative professional of some kind who is looking to understand the role before deciding on whether or not you want to put in the time and effort required to becoming a creative director. Well, no matter your story or why you’re here, welcome. This book is for you.

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