Strategic Market Research: A Guide to Conducting Research that Drives Businesses - Tapa blanda

Beall, Anne E.

 
9798985888447: Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Tapa blanda
ISBN 13: 9798985888447
Editorial: Beall Research, 2022

Sinopsis

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.

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Editorial
Beall Research
Año de publicación
2022
Idioma
Inglés
ISBN 13 
9798985888447
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
142
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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