Take your shot at success and fame. Tell your friends, family, and anyone who will listen, “Hey, check me out! I’m on Spotify, Amazon, and YouTube!” Finally, you’re validated. You’re at the table with the big kids — Right? WRONG.
YOUR CONTENT EVERYWHERE GETS YOU NOWHERE...
Music industry insider Christopher Grant Sr. introduces UnderRepresented Creatives to the groundbreaking concept of Competitive Streaming™ and DESTROYs the idea that creatives must rely on traditional digital media platforms for discovery. He levels the playing field for URCs, as he calls them, to achieve success — regardless of fame, connections, or net worth.
“I’m not here to bash traditional digital media platforms like Spotify, Netflix, Amazon, etc., but I know what they’re good at and what they’re not good at. Unfortunately, one thing they’re not good at is making you a star.” — Christopher Grant Sr.
Christopher Grant, Sr. has nearly 20 years of successful experience in the entertainment industry. As founder and CEO of upstart media company SEVENHORNS, host of the DESTROY Podcast, and founder of TraxBox, Inc., Chris believes in the power of multimedia to impact society for good. One of his lifelong pursuits has been to create and deliver culturally relevant content that challenges the human condition.
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Entertainment industry professional and author Christopher Grant, Sr. has over seventeen years of successful experience in the entertainment industry. As the founder and CEO of upstart media company SEVENHORNS, host of the DESTROY Podcast, and founder of TraxBox, Inc., Chris has recognized the power of multimedia to impact society for good. One of his lifelong pursuits has been to create and deliver culturally relevant content that will challenge the human condition.His background includes several years in the trenches achieving gold and platinum level sales recognition for major artists like POD, Relient K, Switchfoot, Skillet, DC Talk, CeCe Winans and others as the Northeast Sales & Marketing Territory Manger for Capitol Records/CMG (formerly EMI/CMG), one of the world's largest music distributors. As VP of Marketing for an independent hip hop label distributed by Provident Music Group/Sony Music, Grant marketed and/or served as executive producer on several projects by Grammy nominated artists Lecrae, Da TRUTH, and The Cross Movement. He has also managed his son, Chris Grant Jr., whose credits include the voice of Tyrone on Nickelodeon's Emmy award-winning show The Backyardigans, and daughter Sydnée, who graduated from the USC School of Dramatic Arts in Los Angeles and plays Jess in the romantic comedy, "Accidentally in Love."
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