Media Literacy and Critical Thinking for Managers - Tapa dura

Sinopsis

Media Literacy and Critical Thinking for Managers - As per NEP 2020 explores the growing importance of media literacy, critical thinking, and ethical communication in today's rapidly evolving digital environment. With a strong focus on the Indian context and contemporary management practice, the book examines how media shapes perceptions, consumer behaviour, markets, brands, and organizational decision-making. It covers media analysis, semiotics, media consumption and production, digital platforms, misinformation, algorithms, ethics, regulation, privacy, and responsible digital citizenship. Through practical examples, case studies, frameworks, conceptual models, and managerial insights, the book connects theoretical understanding with real-world applications. Aligned with the vision of NEP 2020, it promotes experiential learning, interdisciplinary thinking, ethical awareness, and skill development, making it a valuable resource for management students, educators, researchers, and professionals navigating an increasingly media-driven business world.

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