Sinopsis
In today’s data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.
This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.
Whether you’re new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age.
"Sinopsis" puede pertenecer a otra edición de este libro.
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Digital Marketing Analytics: The Data Behind Digital
Librería: California Books, Miami, FL, Estados Unidos de America
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Digital Marketing Analytics
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PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9798899843693
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Digital Marketing Analytics
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9798899843693
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Digital Marketing Analytics (Paperback)
Impresión bajo demandaLibrería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. In today's data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.Whether you're new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798899843693
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Digital Marketing Analytics : The Data Behind Digital
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware - In today's data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.Whether you're new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age. Nº de ref. del artículo: 9798899843693
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