FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA - Tapa dura

Manoj M

 
9798896735656: FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA
Tapa dura
ISBN 13: 9798896735656
Editorial: Notion Press Media Pvt. Ltd, 2025

Sinopsis

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

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Editorial
Notion Press Media Pvt. Ltd
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798896735656
Encuadernación
Tapa dura
Número de páginas
138
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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