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Marketing the Magic: Lessons in Story-Driven Marketing Strategy Inspired by Disney - Tapa dura

Delancey, John

 
9798896094425: Marketing the Magic: Lessons in Story-Driven Marketing Strategy Inspired by Disney
Tapa dura
ISBN 13: 9798896094425
Editorial: Theme Park Press, 2025

Sinopsis

Mickey Laid Bare

Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you can do it. As long as you know it starts with a story....

Story is the basis of the Disney marketing machine. Disney always tells a story, and it's the story that makes the sale.

How can you start telling stories, the kind that will bring your brand exposure, profit, and success?

In Marketing the Magic, John DeLancey strips Mickey to his bare essentials, looks at what makes him tick, and then builds a game plan that you can follow to put the power of Disney story-telling magic to work for you.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Theme Park Press
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798896094425
Encuadernación
Tapa dura
Número de páginas
162
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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