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Sinopsis
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now expanded with new case studies on Nvidia and Taylor Swift.
In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"—untapped market spaces ripe for growth.
Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book''s impact around the world and why the rise of AI only reinforces the importance of this monumental work today.
Blue Ocean Strategy presents a systematic approach and a variety of tools that any organization can use to create and capture blue oceans. This enhanced edition includes:
- A new preface by the authors, with highlights and insights from Blue Ocean Strategy''s enduring impact on business
- "Nvidia''s Market-Creating Blue Ocean Moves" case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world
- "Taylor Swift''s Blue Ocean Strategic Moves" case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry
An international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space—and making the competition irrelevant.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, with over 4 million copies sold, publication in a record-breaking 49 languages, and bestseller status across 5 continents. They are also the authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift and the USA Today bestseller Beyond Disruption. In 2023, on its 100th anniversary, Harvard Business Review honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors, see blueoceanstrategy.com.
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Blue Ocean Strategy, Enhanced Edition (Hardcover)
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.In this perennial bestseller, recognised as one of the most iconic and impactful business books ever written, W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating 'blue oceans' untapped market spaces ripe for growth.Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.Blue Ocean Strategy presents a systematic approach and a variety of tools that any organisation can use to create and capture blue oceans. This enhanced edition includes:A new preface by the authors, with highlights and insights from Blue Ocean Strategy's enduring impact on business'Nvidia's Market-Creating Blue Ocean Moves' case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world'Taylor Swift's Blue Ocean Strategic Moves' case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industryAn international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space and making the competition irrelevant. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9798892793087
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Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Librería: California Books, Miami, FL, Estados Unidos de America
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Blue Ocean Strategy, Enhanced Edition
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Enhanced edition. OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents-now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.In this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"-untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, Blue Ocean Strategy is a global phenomenon-published in a record-breaking forty-nine languages and a bestseller across five continents.Now marking its twentieth anniversary, Blue Ocean Strategy is enhanced with a new preface; timely, in-depth case studies on NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases:A new preface by the authors highlights Blue Ocean Strategy's enduring impact and why the rise of AI only reinforces the importance of this monumental work."NVIDIA's?Market-Creating Blue Ocean Moves" shows how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world."Taylor Swift's Blue Ocean Strategic Moves" analyzes the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry while also establishing herself as a major force in the broader entertainment industry.A curated list of over fifty blue ocean cases across industries and geographies points to more resources for creating and capturing blue oceans.Blue Ocean Strategy is your indispensable guide to charting a bold new path into the future. Nº de ref. del artículo: LU-9798892793087
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Blue Ocean Strategy, Enhanced Edition
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Enhanced edition. OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents-now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.In this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"-untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, Blue Ocean Strategy is a global phenomenon-published in a record-breaking forty-nine languages and a bestseller across five continents.Now marking its twentieth anniversary, Blue Ocean Strategy is enhanced with a new preface; timely, in-depth case studies on NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases:A new preface by the authors highlights Blue Ocean Strategy's enduring impact and why the rise of AI only reinforces the importance of this monumental work."NVIDIA's?Market-Creating Blue Ocean Moves" shows how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world."Taylor Swift's Blue Ocean Strategic Moves" analyzes the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry while also establishing herself as a major force in the broader entertainment industry.A curated list of over fifty blue ocean cases across industries and geographies points to more resources for creating and capturing blue oceans.Blue Ocean Strategy is your indispensable guide to charting a bold new path into the future. Nº de ref. del artículo: LU-9798892793087
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Blue Ocean Strategy, Enhanced Edition
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. Established seller since 2000. Nº de ref. del artículo: WB-9798892793087
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Blue Ocean Strategy, Enhanced: How to Create Uncontested Market Space and Make the Competition Irrelevant
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
Calificación del vendedor: 5 de 5 estrellas
Condición: new. Nº de ref. del artículo: R2GSTT6FWN
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Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Librería: Russell Books, Victoria, BC, Canada
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hardcover. Condición: New. Special order direct from the distributor. Nº de ref. del artículo: ING9798892793087
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Blue Ocean Strategy, Enhanced Edition
Edición internacionalLibrería: UK BOOKS STORE, London, LONDO, Reino Unido
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Paperback. Condición: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Nº de ref. del artículo: Adh 9798892793087
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Blue Ocean Strategy, Enhanced Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware - OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents--now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.In this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating 'blue oceans'--untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, Blue Ocean Strategy is a global phenomenon--published in a record-breaking forty-nine languages and a bestseller across five continents.Now marking its twentieth anniversary, Blue Ocean Strategy is enhanced with a new preface; timely, in-depth case studies on NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases: - A new preface by the authors highlights Blue Ocean Strategy's enduring impact and why the rise of AI only reinforces the importance of this monumental work.- 'NVIDIA's?Market-Creating Blue Ocean Moves' shows how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world.- 'Taylor Swift's Blue Ocean Strategic Moves' analyzes the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry while also establishing herself as a major force in the broader entertainment industry.- A curated list of over fifty blue ocean cases across industries and geographies points to more resources for creating and capturing blue oceans.Blue Ocean Strategy is your indispensable guide to charting a bold new path into the future. Nº de ref. del artículo: 9798892793087
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Blue Ocean Strategy, Enhanced Edition (Hardcover)
Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.In this perennial bestseller, recognised as one of the most iconic and impactful business books ever written, W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating 'blue oceans' untapped market spaces ripe for growth.Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.Blue Ocean Strategy presents a systematic approach and a variety of tools that any organisation can use to create and capture blue oceans. This enhanced edition includes:A new preface by the authors, with highlights and insights from Blue Ocean Strategy's enduring impact on business'Nvidia's Market-Creating Blue Ocean Moves' case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world'Taylor Swift's Blue Ocean Strategic Moves' case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industryAn international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space and making the competition irrelevant. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798892793087
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