Sinopsis
In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.
Through compelling stories―from converting gang leaders through basketball to rescuing a national brewery from foreign competition―Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).
Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.
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Acerca del autor
ERNIE ROSS is the founder of Ross | ReThink, an award-winning branding and innovation agency whose campaigns have earned over 500 ADDY Awards. Creator of the Intangience methodology―certified by the United Nations-established University for Peace―Ross has led historic political campaigns across the Caribbean that elevated the first female prime ministers and presidents in multiple nations. Through his philanthropic organization ReThink, he develops global initiatives focused on kindness and happiness. Ross resides in both Costa Rica and Trinidad and Tobago, where he continues his mission of helping others "do well and do good."
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Intangience : How Human Connection Creates Value Between People, Brands and Ideologies
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Hardcover. Condición: new. Hardcover. In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.Through compelling storiesfrom converting gang leaders through basketball to rescuing a national brewery from foreign competitionRoss demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9798887506319
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Intangience : How Human Connection Creates Value Between People, Brands and Ideologies
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Intangience : How Human Connection Creates Value Between People, Brands and Ideologies
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Intangience (Hardcover)
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Hardcover. Condición: new. Hardcover. In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.Through compelling storiesfrom converting gang leaders through basketball to rescuing a national brewery from foreign competitionRoss demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798887506319
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Intangience (Hardcover)
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Hardcover. Condición: new. Hardcover. In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.Through compelling storiesfrom converting gang leaders through basketball to rescuing a national brewery from foreign competitionRoss demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9798887506319
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Intangience : How Human Connection Creates Value Between People, Brands, and Ideologies
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Buch. Condición: Neu. Neuware - In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.Through compelling storiesfrom converting gang leaders through basketball to rescuing a national brewery from foreign competitionRoss demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact. Nº de ref. del artículo: 9798887506319
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