Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change - Tapa dura

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KYRA BOBINET, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University. She belongs to the Stanford Medical School AIM lab, where she teaches occasionally on health behavior change, and Founder/CEO of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change. Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change. Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism, and lives with her family and animal and plant teachers in California’s Santa Cruz Mountains.

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The Most Effective and Rewarding Path to Living Well in Modern Times Is Here

Unstoppable Brain unveils riveting new science behind permanent, satisfying, and healthy change—for you and those in your life.

Do you know what you should do to improve your life, but often don’t do it?

New, game-changing neuroscience explains why, liberating you from being stuck in the same habits, patterns, short-term fixes, and pinballing between results and relapse.

Today’s performative work and social environments, based on fixed goals, competitions, relentless tracking, or likes and followers, cause us to perform constantly for others, masquerading our true selves in order to be safe and to belong. But recent brain research reveals a hidden downside: performative approaches surprisingly drive more failure, leading to desperate efforts to uphold the performative image. This in turn causes motivation loss, unrelenting anxiety, and becoming stuck in not doing what we know could improve our lives—the “know-do gap.”

A newly studied brain area, perhaps the most powerful behavior controller ever found, the habenula, holds the key. The habenula serves as a failure detector, activating any time we believe we have failed; for example, eating 1,300 calories instead of the 1,200 our diet limits. Once turned “on,” the habenula acts like a kill switch for our motivation. We suddenly, unconsciously, don’t feel like doing the positive behavior anymore and our brains unfairly blame or shame us for “not being motivated.”

If you’ve ever experienced a lack of or loss of motivation to do what is right and healthy for your life, this book is for you. Dr. Bobinet reveals the failsafe way to change your behavior using the power of iteration to neutralize failure and liberate your true inner wisdom and power. If you get blocked by the past or overwhelmed by the future, Unstoppable Brain restores your sovereignty and empowers you to change your life in ways you’ve only dreamed of.