Social Media Marketing Workbook: How to Use Social Media for Business - Tapa blanda

Sinopsis

2025 Edition NOW AVAILABLE
- Search Amazon for '2025 Social Media Marketing Workbook'
- Use this version ONLY if assigned in a University Course

2024 EDITION - Social Media Marketing 2024

- 2024 Fully Updated
- 2024 New Chapter on Digital Marketing
- 2024 Update on TikTok, Recommendation Engines, and AI

Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

• Updated - Fully updated for 2024, including the concepts of "Recommendation Engines" vs. "Traditional" social media.
• Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.
• Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest.
• Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
• Learn to Advertise on Social Media Platforms without losing money
• Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
• Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
• Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!

• Jason McDonald - written by a successful practitioner of Social Media Marketing
• Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
• Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

1. Marketing Basics - Marketing is 'building a brand' to ' sell more stuff.'
2. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.
3. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.
4. Facebook (Organic) - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups.
5. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram.
6. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
7. X (Twitter) - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
8. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
9. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.
10. TikTok - the new kid on the block and how to use TikTok for B2C marketing.
11. Pinterest - Pin it to win it on Pinterest
12. Email Marketing - the Rodney Dangerfield of social media marketing
13. Epilogue - how to stay "up to date" with everything new in social media marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.