There are many competing explanations as to why Labour lost four successive elections in the 2010s. This book's purpose is to outline which explanations best explain Labour's failures and to conclude by stating the main reason behind Labour's lost decade. This book's approach is to use voters' opinions to understand why many voters abandoned Labour post-2005 and did not return to Labour throughout the last decade. This data-driven approach is aimed to provide an impartial and factually correct answer to the controversial question of why Labour had become unelectable after a decade of dominance during the New Labour era. It communicates this information to a non-data-minded audience in an engaging and accessible way by using basic numbers and colourful data visualisations that will enable readers to leave the book with new information and a clear answer to the question of; Why did Labour keep losing elections in the 2010s?
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