How to Win the Hearts, Money and Loyalty of PROFITABLE CUSTOMERS: 101 Relational Marketing Principles - Tapa blanda

Sinopsis

This marketing guide is for the Relational Business Owner who dreams of growing their business into a BIG BRAND.
It contains 101 distilled marketing principles—one principle per page. No fluff. No BS. (There are BONUS PRINCIPLES.) Read from start to finish. Then go back and pick a principle you like. Apply that principle to your business. Then pick another. Build your relational marketing system and your business one principle at a time.

You'll learn how to attract more happy, full-paying customers.
You'll learn how to receive more five-star reviews and positive word of mouth.
You'll learn how to supercharge your advertising.
You'll learn how to attract quality staff.
You'll learn how to grow your business.

What smart people are saying!

"Pick just one topic from 'Profitable Customers", and it will change your business forever. I cannot over-emphasize this: Every business owner needs ‘Profitable Customers’ for today’s success and tomorrow’s growth." - Michele Miller, Consultant, speaker and trainer on marketing to women—author of The Soccer Mom Myth. (United States)

"Profitable Customers is the perfect bedside book for budding entrepreneurs. It's a must-read for any business owner, manager, or sales professional." - Ric Mitchell, founder and owner of Happy Tint, Melbourne. (Australia)

"We love that it's not a book of tips. Rather it's a book of principles that become stronger the more you revisit them. Don't walk; run to read this book a second time. ASAP." - Jeffrey & Bryan Eisenberg, New York Times bestselling Authors of 'Be Like Amazon: Even a Lemonade Stand Can Do It.' (United States)

"Craig Arthur illuminates how building relationships and winning people's trust before they need what you sell, a principle dear to BNI, can lead to extraordinary business growth. I highly recommend this book to business owners wanting to grow a meaningful business.” - Dr. Ivan Misner, NY Times Bestselling Author and Founder of BNI. (United States)

"As a small business consultant, I will find the book invaluable for my clients. For many years, I have been lecturing part-time in University in the MBA Program, and I will be using the book in my classes in the future. I commend Craig’s book to you."- Gerard Byrne B Com FCPA MICD, Queensland Small Business Advisory Council. (Australia)

"Frankly, this is an easy and accessible read that I believe everyone will get something from. Whether you’re a legacy company with decades behind you looking to build your brand or a start-up that is about to launch this book is for you. Your company, your staff and your customers will thank you." - The Rev’d Jim Raistrick, Surfers Paradise Anglican Church. (Australia)

"Every page turned reveals another gem. Entertaining and easy to read, digest and implement." - Garry Watkins, Fellow of the Australian Marketing Institute (Ret'd). (Australia)

"This book generously pours out wisdom, insights, experiences, and advice like a wellspring. Drink, absorb and apply." - Philip Hackett, Eden Trees Arboriculture Services, Brisbane. (Australia)

"Craig Arthur equips you with the insights to foster meaningful customer relationships and fuel sustainable growth and profitability." - Jobby Mathew, Veteran Sales & Marketing Manager, Melbourne. (Australia)

"If you're ready to propel your business beyond the ordinary, this book is for you. Bravo Craig." Leah Bumphrey CRM Sr Adverting Consultant, Rawlco Radio. (Canada)

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