SportPower: Soft Power, Diplomacy, and Global Influence - Tapa blanda

 
9798823381765: SportPower: Soft Power, Diplomacy, and Global Influence
Tapa blanda
ISBN 13: 9798823381765
Editorial: Cognella, Inc, 2025

Sinopsis

This textbook explores the multidimensional impact of sport on international relations, national identity, and cultural influence. It presents sport as a nuanced instrument utilized by entities ranging from nations to individuals to shape perceptions, engage in diplomacy, and project cultural narratives on a global scale.

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Acerca de los autores

Keunsu Han, Ph.D. is an associate professor at Towson University, USA. He previously served as a visiting scholar at the University of Oxford, UK. His research focuses on organizational dynamics in sport, and he has developed an extensive body of scholarly work, publishing in respected journals and presenting at leading national and international conferences.

Gashaw Abeza, Ph.D. is an associate professor at Towson University, USA. His research focuses on marketing communication in sport, and he has published extensively with more than 90 scholarly works, including 9 books, 49 journal articles, and 38 book chapters. He serves on the editorial boards of 10 academic journals and contributes as an ad hoc reviewer for several others.

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Editorial
Cognella, Inc
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798823381765
Encuadernación
Tapa blanda
Número de páginas
252
Editor
Han Keunsu, Abeza Gashaw
Contacto del fabricante
no disponible
Persona responsable
no disponible