Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork - Tapa blanda

Hickerson, Corey; R Brunner, Brigitta

 
9798823341455: Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork
Tapa blanda
ISBN 13: 9798823341455
Editorial: Cognella, Inc, 2025

Sinopsis

This textbook guides students through the stages of campaign planning and execution from beginning to end. Combining theory, process, skills, and hands-on teaching activities, the book helps students manage the campaign process effectively and build their careers in public relations. It provides tools and insights for practical application, thinking critically about ethics and theory, working in collaborative environments, and engaging with clients, all while building and honing essential life skills integral to professional development in the field.

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Acerca de los autores

Corey A. Hickerson (Ph.D., University of Virginia) is a professor in the School of Communication Studies at James Madison University, where he teaches undergraduate and graduate courses in strategic communication and public relations. He is also the Director of Global Learning and previously served as the graduate director of the university’s communication and advocacy master’s degree program. His research interests include communication pedagogy, privacy, stakeholder engagement, and technology.

Brigitta R. Brunner (Ph.D., University of Florida) is a professor in the School of Communication and Journalism at Auburn University, where she teaches public relations courses at undergraduate and graduate levels. Her research interests include the public interest, public relations, and education.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cognella, Inc
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798823341455
Encuadernación
Tapa blanda
Número de páginas
222
Contacto del fabricante
no disponible
Persona responsable
no disponible