This book has been written for anyone that is thinking of taking a leap of faith and starting their own business, many employees who are highly skilled at their chosen profession and dream of being their own boss have little or no knowledge on where to start, it may seem simple but in reality, there is a reason that more than half of all new business start-ups in the UK will fail within 5 years.
Being an expert in your field simply is not enough to ensure that you can start and make a success of your own business there are many other tools and skills that you will need in order to succeed.
Many a great business start up did not last the course simply because they started on the wrong road to begin with, so before you start off in the wrong direction take a look at the contents of this book and start off by heading in the right direction from day one.
Follow the guidance set out in this book and you will increase not only your chances of survival but also the likelihood that your business will grow and expand allowing you to achieve both business and personal goals beyond your wildest dreams.
‘Complexity is your enemy, any fool can make something complicated, it’s hard to make something simple.’
- Richard Branson.
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